Designing products that make complexity feel usable.

I’m a developer-turned-product designer with 7+ years in UX, mostly spent untangling complex enterprise workflows and turning them into systems people can actually use.

I’ve worked across different domains and teams, shaping decision-heavy tools, scalable platforms, and AI-powered experiences with a bias for clarity, usefulness, and pragmatic experimentation.

Strategy
B2B SaaS
Product Design
Enterprise AI

Reduced underwriting cycle time by 60% through an intelligent, insight-driven platform

Insurtech
0->1 MVP
Dashboard
Rule Engine

Improved employee upskilling and retention with an AI-powered learning assistant

Enterprise B2B
AI Product
Conversation UI

Increased product usage of a pricing platform by 67% through a UX refresh

Pricing Platform
Redesign
Mobile
Worked with the best
nbc-logo-greyscaleaig-logo-greyscalemetlife-logo-greyscaleamazon-logo-greyscalemhril-logo-greyscalegoogle-logo-grayscalethi-logo-grayscalenbc-logo-greyscaleaig-logo-greyscalemetlife-logo-greyscaleamazon-logo-greyscalemhril-logo-greyscalegoogle-logo-grayscalethi-logo-grayscalenbc-logo-greyscaleaig-logo-greyscalemetlife-logo-greyscaleamazon-logo-greyscalemhril-logo-greyscalegoogle-logo-grayscalethi-logo-grayscale

What others have to say about me

“His leadership in the design aspects of the GenAI use case has been outstanding. His ability to combine strategic vision, detailed execution, and collaborative efforts significantly contributed to the project’s success.”

Anthony Bennett

Linkedin

AI Practice Lead @ IBM

“Srivatsa possesses a rare blend of computer science and coding chops with his user- and research-driven approach to UX design. He's reimagined many improvements to our software's functionality in addition to coming up with novel solutions to new and difficult problems in our space.”

Dan Meehan

Linkedin

Director of Product Management @ LexisNexis Risk Solutions

 “Srivats lives and breathes design thinking; his goal was always to deliver the best possible user experience with an approach backed by research, a deep understanding of the end user’s journey, and inbuilt sense of empathy and the drive to deliver perfection while always looking at out of the box approaches. His technical prowess also enables him to understand development limitations which is key. “

Manasa Dilip

Linkedin

Senior Product Manager @ inKind

“He excels in managing his team. His ability to take responsibility for his work is commendable, and he consistently meets his commitments, ensuring that project goals are achieved on time. His expertise in design thinking enhances the processes, driving innovation and user-centered solutions. His humility and willingness to learn from others further enhance his effectiveness as a leader.”

Sumeetha Suppiah

Linkedin

UX Consultant

LinkedIn

Resume

srivats.rao@gmail.com

© 2020 Srivatsa Rao