Designing products people use at scale.

Reduced underwriting cycle time by 60% through an intelligent, insight-driven platform

Insurtech

0->1 MVP

Dashboard

Rule Engine

Improved employee upskilling and retention with an AI-powered learning assistant

Enterprise B2B

AI Product

Conversation UI

Increased product usage of a pricing platform by 67% through a UX refresh

Pricing Platform

Redesign

Mobile

I design complex products that help people make better decisions.

I’m a Lead Product Designer with 7+ years of experience across enterprise SaaS and consumer products. My work focuses on simplifying complex workflows, shaping scalable systems, and bringing clarity to decision-heavy experiences.

With a background in development, I take a systems-first approach and work closely with product and engineering to take ideas from early strategy through to shipped outcomes.

Experience

Accenture UX Design Associate Manager · 2022 — Present

I lead design for AI-driven enterprise platforms across insurance, marketing analytics, and HR, shaping products from early concept to full-scale systems. My work spans defining workflows, building design systems, and guiding teams to deliver cohesive, scalable experiences across complex, cross-functional environments.

Accenture UX Design Specialist · 2021 — 2022

I contributed to enterprise platforms in insurance and workforce upskilling, working closely with product and engineering to refine workflows, improve usability, and support the growth of the design team during a key phase of expansion.

Qcue UX Designer · 2018 — 2020

I worked on a dynamic pricing and inventory platform used by sports teams and organizations, redesigning core experiences across web and mobile to make pricing workflows more intuitive, efficient, and easier to act on.

Hughes Network Software Intern · 2016

I designed a customizable network status widget and improved search filtering, while prototyping solutions in PHP and jQuery. This helped streamline the interface and significantly improved load times.

Cognizant Full-Stack Developer · 2010 — 2015

I began as a backend developer and transitioned into a full-stack role, working on a large-scale travel and hospitality platform. I contributed to improving performance and rethinking parts of the user interface, helping create a faster, more seamless experience that supported growth in engagement and bookings.

What I bring to the table

Product Design

User Research

Product Strategy

Interaction Design

Rapid Prototyping

Design Systems

Workshop Facilitation

Usability Testing

What others have to say about me

“His leadership in the design aspects of the GenAI use case has been outstanding. His ability to combine strategic vision, detailed execution, and collaborative efforts significantly contributed to the project’s success.”

Anthony Bennett

AI Practice Lead @ IBM

“Srivatsa possesses a rare blend of computer science and coding chops with his user- and research-driven approach to UX design. He's reimagined many improvements to our software's functionality in addition to coming up with novel solutions to new and difficult problems in our space.”

Dan Meehan

Director of Product Management @ LexisNexis Risk Solutions

“Srivats lives and breathes design thinking; his goal was always to deliver the best possible user experience with an approach backed by research, a deep understanding of the end user’s journey, and inbuilt sense of empathy and the drive to deliver perfection while always looking at out of the box approaches. His technical prowess also enables him to understand development limitations which is key. “

Manasa Dilip

Senior Product Manager @ inKind

“He excels in managing his team. His ability to take responsibility for his work is commendable, and he consistently meets his commitments, ensuring that project goals are achieved on time. His expertise in design thinking enhances the processes, driving innovation and user-centered solutions. His humility and willingness to learn from others further enhance his effectiveness as a leader.”

Sumeetha Suppiah

UX Consultant

Resume

srivats.rao@gmail.com